Ref: tn_13307
Date: 18th September 2007

The SHAPE of Things to Come

The race is on to get Wigan fit for the future. Council, sport and health chiefs in the borough want everyone to get active and get in SHAPE over the next five years.

SHAPE (Sport, Health and Physical Education) is the brainchild of a group of organisations working in partnership to improve the health, well-being and quality of life for residents of the borough.

The key partners in the project are Wigan Council, Wigan Leisure and Culture Trust, Ashton, Leigh and Wigan Primary Care Trust and Wigan Borough Sports Council. Together they want to see the number of people taking part in regular physical activity in the borough increase by 3,000 a year for the next five years.

Wigan Leisure and Culture Trust’s Sport and Health Manager Nick Colledge explained: “SHAPE is Wigan Borough’s five-year plan for a joined up policy for Sport, Health and Physical Education. Many people in our borough are passionate about sport, their health and exercise. SHAPE aims to involve everyone, including those people who are not doing exercise at the moment, so they can experience the personal enjoyment and other benefits of being active. SHAPE will see lots of positive changes over the next five years.”

Work has already begun to promote active lifestyles amongst young people in the wake of fears about childhood obesity. Excellent progress has already been made; currently 88 per cent of school pupils in the borough take part in PE or school sport each week.

Assistant Director for Children and Young People’s Services Richard Powell said: “We have hit the government’s targets for physical activity amongst school children two years early. SHAPE will help us work towards even more challenging goals.”

It’s not just young people who are being encouraged to get active. Statistics from Sport England’s Active People Survey (2007) showed that just over 21 per cent of the borough’s adult population take part in sport or physical activity three times a week. The survey also showed that activity levels among women in the borough are particularly low.

Chief Executive for Wigan Leisure and Culture Trust Rodney Hill said: “This means that 79 per cent of us just aren’t active enough! Regular physical activity has been shown to decrease the risk of heart disease, stroke, hypertension, diabetes and cancer. We want more people to reap the health benefits of an active lifestyle and to do this all parts of the community have to be involved.”

Thanks to SHAPE, Sport England will be investing £350,000 to support projects to get more people involved across Wigan Borough.

Rodney continued: “Sport England’s support has been crucial. A whole range of new programmes have been planned including training opportunities for sports coaches and activity programmes aimed at a broad range of people. We’re planning a series of year-round events linking with clubs, schools and the borough’s townships. We’re also hoping to provide a range of sporting activities and training camps that will culminate in finals to be held next year to coincide with the 2008 Beijing Olympics.”

SHAPE kicks off in style on Wednesday 26th September when the SHAPE crew takes its show on the road with a fun relay from one end of the borough to the other.

Starting at Pennington Flash and carrying SHAPE’s very own relay torch, schoolchildren, runners, cyclists, walkers, horse-riders and even canoeists will be taking part in the trek right across the borough to Haigh Hall via Wigan Pier and Wigan town centre. A number of sports stars past and present, local clubs and community groups will all be joining the relay.

Chair of the SHAPE board Cllr Jim Moodie said: “Getting more physically active can have lots of benefits, including improving your fitness and mental well-being. It can also help you make new friends and get involved in your community.

“Being active doesn’t need to cost a lot of money, there are plenty of opportunities to take part for free. Making the most of the outdoors is one way to get fit and healthy and there’s plenty to offer in the borough’s parks and countryside.

“SHAPE is not just aimed at targeting health, it also benefits education, culture, social care, stronger and safer communities and the borough’s economy. Everything’s ready to go, now we all we need is you! There’s plenty on offer, so get involved, get active, get in SHAPE.”

Following on from the relay, the formal launch of SHAPE will take place between 3.30pm and 6.30pm at Haigh Hall on Wednesday 26th September. This event is aimed at members of sports clubs and local sports and health service providers; limited places are still available. For further details or to book a place contact Jeff Gorse on 01942 404961.

Anyone who would like to find out more about SHAPE can contact Wigan Leisure and Culture Trust’s Active Living Team on 01942 488481 or visit www.wlct.org/SHAPE.

-ends-

NOTES TO EDITORS: For further information on this press release please contact Chris Dunbar, Media and Public Relations Manager, on 01942 486937 or at c.dunbar@wlct.org, and/or Phil Green at Wigan Council’s Press Office on 01942 827369 or at p.green@wiganmbc.gov.uk

Media Opportunities: Photographers, journalists, radio and TV are all invited to take part in the launch of SHAPE from 10am at Pennington Flash, Leigh on Wednesday 26th September. Various media opportunities will be available en route to Haigh Hall. The expected finish time is 3pm.

Photographs: The attached pictures show (l to r) Rona Cruickshank (Acting Director for Public Health for Ashton, Leigh and Wigan Primary Care Trust), Rodney Hill (Chief Executive of Wigan Leisure and Culture Trust), Cllr Jim Moodie (Chair of SHAPE Board), Bernard Walker (Director of Adult Services), and Richard Powell (Assistant Director of Children and Young People’s Services) at Robin Park Arena, Wigan.

 

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Image: People SHAPING UP at Robin Park Arena
(l to r) Rona Cruickshank (Acting Director for Public Health for Ashton, Leigh and Wigan Primary Care Trust), Rodney Hill (Chief Executive of Wigan Leisure and Culture Trust), Cllr Jim Moodie (Chair of SHAPE Board), Bernard Walker (Director of Adult Services), and Richard Powell (Assistant Director of Children and Young People’s Services) at Robin Park Arena
 

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