Ref: tn_7106
Date: 28th June 2006

Wigan’s World Cup – Love The Game, Live The Dream, Respect Each Other

Press Call: Press are invited to attend Wigan’s World Cup at 9.30am on Friday 7th July at Robin Park Arena. Contact Chris Dunbar – 01942 486937.

The stage is set…

Teams representing nations from across the globe in a tournament to celebrate unity, friendship and the beautiful game. But forget about Berlin, because this year’s World Cup is a little closer to home for children and young people across the borough.

Wigan’s own World Cup tournament takes place at Robin Park Arena on Friday July 7 when teams of Year 9 and 10 pupils from schools across the borough will not only be given the chance to show off their silky skills but to make a stand against racism at the same time. And there will even be a replica of the legendary Jules Rimet Trophy to hand out to the winners.

The spectacular sporting event has been made possible through a real team effort from Wigan Council, Wigan Leisure and Culture Trust (WLCT), JJB and Wigan Athletic’s Big Blue Bus. The event forms part of the larger Kick Racism Out Of Football project which has run successfully in Wigan for the past four years. In the weeks leading up to the tournament schools across the borough have been taking part in special anti-racism workshops put together by Wigan Children & Young People’s Services Equality and Diversity Officer Pete Coulson. Pupils have also been taking full advantage of the superb facilities provided by Wigan Athletic’s Media Bus to explore the anti-racism theme further.

Wigan Athletic’s Community Manager Laura Sherratt says: “The Big Blue Bus has been going around the schools giving information about the initiatives within the Premiership for getting rid of racism. We have been working with the children on radio programmes and pod casts on the anti-racism theme and the standard of these has been excellent.”

WLCT’s Sports Development Unit will also be providing specialist coaching sessions after the event to train young people to become junior football coaches.

Sports Development Officer David Bradley, says, “Wigan Sports Development Unit has had an active role in the organisation of the tournament. With the expertise that the unit provides the day is certain to be fun and successful. The staff from the unit will utilise their expertise in delivering a top class event programme and tournament management, as well as this ensuring that those who participate in the tournament will also have the opportunity to gain a Junior football Organisers’ qualification early next term"

While JJB Sports is supporting the event by providing football kits for the children. On the day of the tournament the individual teams will each represent one of the nations taking part in the World Cup. As well as receiving their very own World Cup, the winners will be awarded with coaching equipment for their school. There will also be a Player of the Tournament and Top Scorer prize.

WLCT’s Community Regeneration Manager John Hesketh, who has helped to organise the World Cup and the ongoing Kick Racism Out Of Football campaign, says a number of important messages lie at the heart of the competition.

“The Kick Racism Out Of Football campaign aims to promote cultural awareness and encourage children and young people to think about the differences we all share in positive ways,” says John. “We aim to do this by providing fun opportunities for people from a variety of backgrounds to come together and participate in creative, educational sports-orientated activities.”

The event has been funded through the Township Community Safety Groups convened by Wigan Council’s Community Protection Department. The idea came from a suggestion by Wigan Council’s Cabinet Member for Community Engagement Cllr Chris Ready.

Life-long ‘Latics fan Cllr Ready will be one of the many spectators cheering the teams along on the day. “Football really is the beautiful game but sadly the ugly spectre of racism still exists within it and within society,” says Cllr Ready. “Each of us must do all we can to counter the views of the hate-mongers and extremist at every turn and to send out a clear message that their twisted ideals and distasteful views have no place in a civilised community such as ours.”

Cllr Ready adds, “It is particularly important that we protect our children from racism and show them that the only way we will prosper is through unity and understanding. Children love football and the Wigan World Cup is a brilliant opportunity to get our message across. I think we are going to see an event that will change hearts and minds and some great football at the same time.”

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NOTES TO EDITORS: For further information on this News Release please contact Chris Dunbar, Public Relations Officer, Wigan Leisure and Culture Trust on 01942 486937 or at c.dunbar@wlct.org. Alternatively contact Wigan Council’s Community Safety Officer Gary Pilling on 01942 404641 or Phil Green at Wigan Council’s Press Office on 01942 827369.

Kick It Out: The National Kick It Out campaign was started by the Commission for Racial Equality and Professional Footballers' Association in 1993 to challenge and eradicate racism from all areas and at all levels of the game. Supported by the game's governing bodies, supporters' organisations and local authorities, it works to challenge racism at all levels of the game. Locally, Wigan Leisure and Culture Trust have worked with partners (including Greater Manchester Police, Groundwork Wigan & Chorley, Positive Futures, Wigan Athletic, Wigan and Leigh United Against Racism, Wigan Council, Wigan Schools FA and Wigan Warriors) over the last four years to engage local children, young people and adults in learning about racism within and beyond sport, and convey the importance of a zero tolerance stand against racism in our increasingly multicultural borough. Through events and activity we have helped grow cultural awareness, appeal to and involve people from a variety of ethnic groups in creative, mental and physical activity together, helping broker new relationships and grow a common sense of belonging and mutual support in-keeping with wider strategic works on community cohesion.

Wigan Leisure and Culture Trust: Wigan Leisure and Culture Trust is a charitable trust working on behalf of Wigan Council to manage and support leisure and cultural facilities, initiatives and events for over 300,000 residents in the Wigan Borough. See www.wlct.org.

Getting Wigan Active: Getting Wigan Active is Wigan Leisure and Culture Trust’s vision to ensure that people across the Wigan Borough have the opportunity to become more physically, mentally and creatively active. It also aims to increase community activity and to encourage good citizenship.

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