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WELCOME TO KICK RACISM OUT OF FOOTBALL

What?
The national Kick It Out campaign was started by the Commission for Racial Equality and Professional Footballers’ Association in 1993 to challenge and eradicate racism from all areas and at all levels of football. Supported by the game’s governing bodies, supporters’ organisations and local authorities, it works to challenge racism at all levels of the game.

The Kick Racism Out of Football Programme in Wigan Borough is now in its fifth year. In support of the national Kick It Out campaign (led by the Commission for Racial Equality, Premier League and Professional Footballers’ Association), the Borough Partnership’s Community Cohesion Strategy, the Council’s Diversity and Equality Strategy and the Leisure & Culture Trust’s Equality and Diversity Action Plan it has achieved a lot – touching more than 6,000 people over the last four years, helping grow their cultural awareness and encouraging a Borough-wide commitment to zero tolerance; a new and positive perspective on the multi-cultural make-up of our communities. Nationally it has been recognised as a model of good practice by the Home Office, regionally by Manchester FA and locally it has succeeded in assisting Wigan Athletic to achieve the Premier League’s Race Equality Standard Preliminary Level Award.

Why?
Latest informed estimates suggest that the black & minority ethnic population of Wigan Borough is now nearing 4% - and reports of racist incidents and inter-cultural community conflict, unhelpful press coverage and racist political activity unfortunately continue. Through a varied programme of activity over the Summer and Autumn of this year Wigan Leisure & Culture Trust will work with Wigan Council and Wigan Athletic to:

• grow and develop multicultural awareness and understanding across the Borough
• broker new friendships between people from different backgrounds
• encourage a sense of local belonging on the part of all involved in the programme various though their ethnic origins and cultural identities will be
• assist with on-going efforts to develop a zero tolerance attitude to racism and discrimination across the area

There is a keen commitment on the part of the Programme Steering Group to celebrate local difference and diversity and positively promote community cohesion and inter-cultural relationship-building – playing their part in wider works to build strong and inclusive communities across the Borough.

How?
There are a number of ways to get involved and show your support for anti-racist effort through the Kick Racism programme for 2007:

Participate
Football, multi-sports, dance, family fun and informal learning, and theatre will feature in this year’s core activities schedule –

July/August 2007 Update

Programme News
Copies of the pocket-sized programme for this year (attached to my last update of 9th July) have now been distributed to libraries, sports centres, swimming pools and town halls across the Borough. They were also passed-out on the occasion of the Wigan World Cup event on 15th June, at the Leigh Mela with Kick Racism t-shirts on 28th July and at the Wigan One World Festival on 5th August. Additional copies remain - for distribution at the Racism Divides, Football Unites event set for Saturday 13th October at the JJB Stadium, the Wigan Athletic versus Portsmouth game on Saturday 20th October - falling as it does within the national Week of Action and providing a platform for the Dance Project's showcase in collaboration with the Latics' Cheerleaders, and the Kick and Tell performances set for 25th October - as an awareness raiser on context and purposes for members of the audiences. However, if you would like a few hard-copy programmes for distribution through your own networks please let me know.

October
Red Card Theatre Company's provocative shows on personal Holocaust experiences early in the year, and their due leadership of discussions with young people and adults on active discrimination, difference and shared social responsibilities towards inequality, provided a good base on which to build in development and roll-out of the Kick Racism Programme for 2007. The Wigan World Cup reported on last time was a real highlight. And at the August WOW Festival Kick Racism made a very positive contribution through Trust colleagues from Parks and Sports Development, and with the support of Atherton Dragons ARLFC and Wigan Schools Football Association. Football, rugby league, basketball/netball and cricket taster activities engaged good numbers; donated prizes from Heinz, Lancashire County Cricket Club, Wigan Athletic and Wigan Warriors were given away and all involved offered positive feedback on their experiences. A faulty speed gun that Sports Development colleagues had planned to use didn't spoil the day and with the activity areas prominently branded with Kick Racism banners, literature passed-out and large numbers engaging in inter-cultural activity alongside others from different backgrounds the afternoon was a real success.

Now though attention turns to October when our 2007 Kick Racism Programme for Wigan Borough will peak during the national Kick It Out Week of Action - 18th-30th October (cf. http://www.kickitout.org/index.php?id=157) - this year carrying the One Game, One Community theme.

On Saturday 13th October the Racism Divides, Football Unites event will take place at the JJB Stadium. An inter-cultural and inter-generational, football-themed sports quiz led by the Premier League Reading Stars Scheme, diversity-themed displays, food and refreshments, and a free screening of the England versus Estonia qualifying game for Euro2008 will all feature on what should be a good day for all - promoting the Kick Racism message and encouraging informal conversation between participants and audience members from different backgrounds in a relaxed social setting. A fundraising raffle for charitable race equality work will be held and a donation will follow.

For more information or to register a team to take part please contact my Trust colleagues Rosanne Patterson on Wigan 828546 or Stephen Lythgoe on 404566.

I met last week with Lisa Holland of Children & Young People's Services and Jane Taylor of Wigan Athletic Cheerleaders on the Dance Project set for showcase on Saturday 20th October at the JJB Stadium. Provisionally we agreed that:

  • Over the weekend of 13th and 14th October we will run a Dance Camp - between 10.00am and 3.00pm on both days. This will provide opportunity of creative collaboration between up to 30 boys and girls aged 10-15 from across the Borough and Wigan Athletic Cheerleaders. Their work will be towards a new piece that positively presents difference and diversity - visually conveying messages very much in-keeping with the Kick Racism Campaign and in readiness for pitch side performance on the occasion of the Portsmouth game at the JJB Stadium next month
  • Together the young people and Latics' Cheerleading Squad will rehearse on the day at the Stadium between 12.30 and 1.30. At 2 o'clock they will perform their routine outside of the ground in front of the Wigan Athletic Media Bus. At 2.30 it is proposed that they perform pre-match and again over the half-time break
  • 30 young people will be chosen to take part in this project through an anti-racist, Kick Racism-themed poetry competition in the local press - winning entries providing the basis of themed match day programme content to feature alongside the club's anti-racist policy statements and Leisure & Culture Trust reference to the wider local programme of events and activity, the half-time presentation to those that have supported anti-racist work this year and themed PA announcements throughout
  • There are a number of logistical questions to be answered by/assurances sought from the Football Club and prospective issues to be addressed over coming weeks - and with Community/Public Relations Officer Laura Sherratt leaving this this week this might prove a little more difficult than would otherwise be true. All things being well though this is a project with real potential to impact on several thousand supporters attending the Portsmouth game and encourage reflection on their own perspectives where difference is concerned. It will certainly add a new and vibrant dimension to the club's annual marking of the Kick Racism campaign and all that it stands for, and encourage consideration of personal responsibilities.

For more information contact Lisa Holland (Out of School Hours and University of the First Age Co-ordinator at CYPS) on Wigan 828915.

The Kick and Tell Theatre Project will conclude with performances for pupils, teachers, parents, carers and officers with an interest in and/or responsibility towards diversity on Thursday 25th October. At the time of writing draft publicity materials and invitation lists are being worked-up. Preparations are underway at Wigan Pier Theatre Company for the leadership of creative sessions (due to start in the next three weeks) and rehearsal of the production young people put together put together.

More will follow soon on works with Bedford High School, but for more information in the meantime please contact Martin Green of Wigan Pier Theatre Company on 709305.

Throughout next month I will be working with the Leisure & Culture Trust's Public Relations Manager to achieve all of the positive PR outcomes for our core programme of anti-racist work - supported as it is by the Community Investment Fund.

November
November will see completion of the Kick Racism evaluation for 2007 programme in much the same format as last year - featuring synopses of feedback gathered from project/event leads, noting successes and highlighting lessons to be learned/opportunities for improvement going forward. It is hoped that shortly hereafter a forward planning session can be held with colleagues involved in works through the Witness This Project to discuss join-up and enable the sharing of ideas for a new and fresh equalities and inclusion programme in 2008.

And during the late Autumn/early Winter the Steering Group also hopes to put on a multi-agency Visioning Day that encourages growth of the foundations set by discussions through the Kick Racism/Witness This join-up and achieve 'buy-in' and commitment to action on the part of new partners against a strategic backdrop within which Community Cohesion is much more prominent than before in the Borough Partnership's priorities.

Friends Together
The inter-cultural schools project has had a good first year and in its initial form at least has now concluded, but works are underway to complete a fulsome evaluation of activity with children at Leigh Central and Sacred Heart Primary Schools in Leigh through Trust colleagues, CYPS, CVS and Leigh Centurions. Work towards a plan for this project's re-establishment out of school hours and through holidays has started with Extended Learning and I am hopeful that there will be good news to share soon.

And Finally...
I met yesterday with Kevin Tasker, newly appointed Project Co-ordinator at GameOn - a football-focused youth development project, reflecting its purposes and something of the ground work just starting in our area.

We had a good conversation and identified prospective scope for join-up in re-thinking local approaches to equalities and inclusion work through sport and the arts this Autumn; programme delivery during 2008; through new Discover Heritage-themed works and Cultural Olympiad activity over coming years. More to follow on this link and that recently established with Adam Sherratt of Wigan Athletic's Football in the Community Team (and more particular lead on the Ethnic Inclusion Programme they are working to establish you might remember).

The Kick Racism news page continues to carry stories highlighting the important contribution we have to make to wider national works and good practice of others from which we might learn. It is worth visiting - http://www.kickitout.org/index.php?id=news

And talking of good practice I recently came across the rewind website - lots of food for thought here I think http://www.rewind.org.uk/rewind.htm

Contact:
John Hesketh
Community Regeneration Manager (Youth & Community Development)
Wigan Leisure & Culture Trust
Elizabeth House
The Pier
Wigan
WN3 4BD

Tel. 01942 486916
Fax. 01942 486946
Email. j.hesketh@wlct.org

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